The New Miu Miu FW26 Campaign is Here

Miu Miu has dropped a new campaign starring Hailey Bieber and Xiao Wen Ju, for the Fall/Winter 2026 season. Shot by Zoe Ghertner, the visuals drop the pair into a suspended, nocturnal dreamscape, abstract textures, and moody blue tones turning an ordinary setting into something straight out of a fever dream. It’s part reality, part cinematic fantasy, and it’s exactly the kind of mood Miuccia and her team does best.

The story here is femininity told through contrast: washed fabrics, cashmere, leather, linen and tweed colliding with embroidered tulle and lingerie-inspired detailing. Outerwear leans into vintage-glam territory with oversized shearling jackets and fluffy hats bringing the “it-girl” energy to the styling, while the accessories are MAJOR key: the Vivant, Rendez-Vous and Arcadie bags all make appearances, plus a nostalgic hit for the archives like the early-2000s Bubble shoe, it is officially back.

PHOTO CREDIT: Zoe Ghertner | Miu Miu