Zendaya Becomes Global Ambassador for Prada Paradoxe

Prada Beauty has found its next face of contradiction and it’s Zendaya. The actress steps in as global ambassador for Prada Paradoxe, a fragrance line built around women who refuse to be pinned down to one definition. It’s a natural fit: Prada Beauty points to Zendaya’s versatility, authenticity, and creative ambition as the qualities that connect her to the Paradoxe idea. 

She had already worn Paradoxe as a favourite before Prada Beauty ever approached her, and describes the role as a natural extension of how she thinks about scent, identity, and self-expression.

The campaign arrives with new scent to match: Academy Award winner Barry Jenkins directs Moonlight, the film introducing Prada Paradoxe Sweet Chemistry Eau de Parfum. The fruity floral opens with blackcurrant syrup, brightened by orange blossom absolute and softened with a neroli milk accord.

Is this pairing a match made in heaven? Perhaps.

PHOTO CREDIT: Prada Beauty