The Brand sizes down its signatures for its first-ever kids collection
AMI Paris is making room for a new generation. The French brand is diving into childrenswear, launching its first kids collection and taking the familiar codes of its adult wardrobe and sizing them down for younger fans.
The debut keeps things simple and very AMI, with a unisex wardrobe built around everyday staples. Knitwear, hoodies, shirts, T-shirts, joggers and cardigans are all included, alongside beanies and caps, with the Ami de Cœur across every piece.
Rather than dressing kids up for the occasion, the collection is designed with everyday wear in mind, putting comfort and freedom of movement first and, quite simply, letting kids be kids. A little AMI for the little ones? Absolutely.
Ami Kids is available now worldwide in AMI Paris boutiques and online.
PHOTO CREDIT: AMI
