“Laurel Canyon Fever”.
AMIRI heads back to Los Angeles for its Autumn-Winter 2026 campaign, Laurel Canyon Fever, turning the legendary California neighbourhood into the backdrop for a chaotic house party filled with musicians, actors, models and other creative personalities. Now if you hear “Here I Am” by The Hellp you gotta remember AMIRI. Shot by Myles Hendrik, the campaign feels deliberately candid, capturing the effortless and cool side of the nighttime. At the center of it all is Mike Amiri’s long-standing connection to LA and the characters who continue to shape its creative culture.
That same West Coast energy runs through the collection that we already saw on the runway back in January, which looks to the ’70s without feeling stuck in the past. Relaxed tailoring, western details, leather, denim and eveningwear come together with AMIRI’s signature embroidery, flocked velvet and intricate embellishments. Alongside familiar pieces like the Ryder boot, the new Biscotto emerges as the house’s latest footwear statement, bringing a softer and more refined feel to the lineup.
Take a look below into the campaign.
PHOTO CREDIT: Myles Hendrik
