Carnet De Voyage: A Journey Through Cairo.
Casablanca continues its exploration of Egypt for Fall–Winter 2026, unveiling a new campaign shot on location in Cairo that shifts the narrative from mythology to lived experience. Captured by photographer Theo Liu, the visuals unfold like a carnet de voyage, a personal travel diary following a young visitor as she moves through the city’s layered streets, contrasts and cultural rhythms.
Liu, who previously worked with Casablanca in Japan, brings a documentary‑leaning eye to the project. His images favour spontaneity over polish, embracing candid realism, imperfection and intimacy. The campaign drifts through shared meals, fleeting encounters and everyday Cairo scenes, blending the traveller’s perspective with cinematic drama and a touch of surrealism.
Cairo’s unique duality of ancient landmarks set against modern life becomes the backdrop for Casablanca’s signature escapism. The brand’s gradient colour sets, printed silks, full‑length dresses, swimwear, sportswear and jersey pieces inject vibrancy into each frame, heightened by unexpected compositions and a large cast. Models Youssef Rocha, Mohamed Hassan, Lulu Wood and Rania Benchegra appear alongside locally cast Egyptian cinema talents Youssef Sharaf and Adhar Abiem, grounding the campaign in the city’s cultural landscape.
The Fall–Winter 2026 collection is available now at casablancaparis.com, the brand’s flagships in Los Angeles and Paris, and at select global retailers.
PHOTO CREDIT: Courtesy of Reebok
