Unveiling the Top.
It’s that time of the year where the Lyst Index drops its latest ranking of fashion’s hottest brands. For those who don’t know, the Lyst Index is a quarterly report that tracks which labels and products are generating the most buzz across shopping and search data worldwide, making it one of the industry’s go-to snapshots of what’s actually resonating with consumers right now.
For Q2 2026, Chanel holds firm at number one. The brand kept its crown thanks to the launch of its Coco Beach and Métiers d’Art collections, with sunglasses alone driving a 70 percent uplift in demand. Right behind it, Miu Miu takes number two, climbing two places on a 30 percent increase in demand for crochet bags, sunglasses, and its ongoing New Balance collaboration with tennis player Coco Gauff. Rounding out the top five are Dior at number three, Saint Laurentat number four, and Gucci at number five.
Beyond the top five, a few other names made serious moves this quarter. Massimo Dutti jumped eight spots to number 10 after a 43 percent surge in demand tied to Bella Hadid’s endorsement at Cannes. Celine climbed five places to number 15 on a 31 percent demand increase, while Chloé and Jacquemus also advanced on the back of summer dressing. The real headline, though, belongs to Phoebe Philo, her namesake label entered the Lyst Index for the very first time, landing at 18th place with a 29 percent rise in demand.
PHOTO CREDIT: Chanel
