Gracie Abrams fronts the new Coco Mademoiselle Crush Absolu fragrance
Chanel has unveiled the campaign for its new Coco Mademoiselle Crush Absolu fragrance, fronted by singer-songwriter and House ambassador Gracie Abrams. The new role marks Abrams’ first fragrance campaign for Chanel.
Abrams first joined Chanel as an ambassador in 2025, starring in the Spring-Summer 2025 Pre-Collection campaign, before becoming a muse for the House’s Coco Crush jewellery collection. Coco Mademoiselle Crush Absolu marks the latest chapter in that relationship.
