WHOOP launches its new jewellery-inspired Meridian collection
WHOOP is giving its fitness tracker a jewellery upgrade. The wearable brand is pushing further into fashion with Meridian, a new line of jewellery-inspired bands designed to sit comfortably alongside the pieces already in your wrist stack. The idea comes from how women are already wearing WHOOP. According to the brand, 80% wear theirs alongside their daily jewellery, while 35% take it off for special occasions. Because while a smart tracker might work by day, it isn’t always the most fitting accessory when dressing up by night. Meridian is designed to close that gap, giving the wearable a more elevated look without losing the health insights underneath.
For the launch, WHOOP has tapped women across fashion, jewellery, food and design to show how Meridian fits into their personal style and wardrobes, including jewellery designer Charlotte Chesnais, Desert Vintage founder Salima Boufelfel and Caro Diario’s Zélikha Dinga.
WHOOP Meridian is available now online.
PHOTO CREDIT: Whoop
