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Wooyoungmi Unveils its Fall/Winter 2026 Campaign

Heading to Dungeness.

Wooyoungmi has unveiled its Fall/Winter 2026 campaign, continuing the Seoul-based label’s approach to modern tailoring with a more cinematic, travel-driven mood. Shot by Alasdair McLellan in Dungeness, the campaign marks the pair’s second collaboration and explores the tension between past and present. This season, designer Woo Young-mi looks back to the Edwardian era and the glamour of the ’60s and ’70s, bringing those references into fitted blazers, faux astrakhan waistcoats, chunky knits and dramatic leather jackets.

The rest of the collection leans into a more nomadic feeling, with faux-fur coats, Chesterfield wool coats, equestrian trousers and quilted outerwear bringing together old-school glamour and technical dressing. Accessories continue the travel theme through heritage-style bags, top-handle silhouettes and statement charms, while silver hardware and high collars add a final touch of drama. The result is a collection that feels polished, nostalgic and made for the modern traveller.

PHOTO CREDIT: Alasdair McLellan

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