A silhouette refined.
Balenciaga is making a case for its next everyday bag with the new Hourglass Avenue. Taking its famous curved shape, the latest design gives the signature a softer and more practical update.
The shape has been part of the House’s story for decades, first appearing in Cristóbal Balenciaga’s tailored designs in the 1940s. His structured jackets created a curved waist and fuller hip, giving the silhouette its instantly recognisable shape.
Fast forward to 2019, and the Hourglass made its way into accessories with the launch of the original Hourglass bag. Now, Creative Director Pierpaolo Piccioli is giving the familiar shape a more relaxed feel for 2026.
The Hourglass Avenue keeps its curved form but comes with a softer construction, making it feel less rigid and easier to carry. A hinged handle offers another way to hold the bag, while the flap folds over the top to cover the second handle.
The finishing touch is a magnetic closure engraved with “Balenciaga 10 Avenue George V”, paying tribute to the House’s historic Paris address.
Peep the shots below.
PHOTO CREDIT: @
