Meet the skaters, artists and music kids of Champion High.
Champion is heading back to school for its latest campaign. The brand has just unveiled “Class of 2026”, a new campaign revisiting its collegiate roots with a new generation in mind.
The first chapter is titled “Future Memories” and takes place within the label’s fictional high school, where different groups come together for picture day. Rather than sticking to the usual school clichés, the story focuses on the music kids, artists and skaters, with 90s teen movies helping shape the imagery’s look and feel.
The resulting collection pulls plenty of inspo from Champion’s archive, including pieces from the late 90s and early 2000s. Classic sweatshirts and fleece styles have been given bigger shapes, while washed jerseys and textured knitwear add a worn-in feel.
The colour palette also keeps things pretty easy, with earthy neutrals joined by touches of green and pastel yellow. Relaxed layering and looser silhouettes complete the looks.
Enjoy a closer look at the campaign below.
PHOTO CREDIT: Courtesy of Champion
