Back at it.
Nearly two years after stepping away from the creative helm of Versace, the designer is returning to the fashion spotlight with a new independent venture created in partnership with Los Angeles-based Revolve Group. The project will bring together fashion and beauty, with Donatella taking back the creative reins and shaping a brand around how a younger generation discovers, wears, and shares style. After almost three decades defining Versace following the death of her brother Gianni, this marks a new chapter for one of fashion’s most recognisable personalities ever.
The partnership also brings together two very different kinds of influence: Donatella’s unmistakable creative identity and Revolve’s digital infrastructure, global reach and experience connecting fashion with contemporary culture. The new label is set to launch across the U.S., Latin America, Asia-Pacific and the Middle East, with its name and first products expected to be revealed in 2027. And while the details remain deliberately under wraps, the ambition extends beyond traditional fashion and beauty, with entertainment and culture expected to play a role in the world Donatella is creating.
PHOTO CREDIT: Yulia Gorbachenko
