Fashion,Football,Art.
An unlikely pairing has entered the chat. Havaianas and KidSuper have teamed up for a new four-piece footwear collection, bringing the Brazilian brand’s iconic flip-flop into Colm Dillane’s colourful, slightly chaotic world. The standout is the “Top Turf Pitch”, a full green velvet take on the classic silhouette that basically turns a football pitch into a sandal. And honestly, it is exactly the kind of unexpected collaboration that makes sense once you see it.
The football connection goes even harder, with Havaianas and KidSuper restoring a public football court in São Paulo and covering it in Dillane’s original artwork, turning the space into the starting point for the campaign. Dillane’s own connection to Brazil also runs deeper than the visuals as he previously lived in the country and has a personal relationship with football, making the collaboration feel quite natural.
Alongside the Turf Pitch, three graphic styles feature original KidSuper artwork, with each pair coming with custom co-branded details, metallic pins and a gym sack. The collection launches globally September 8, with an earlier release at KidSuper stores and select KITH locations.
PHOTO CREDIT: @havaianas
