The Jacquemus effect.
Okay, I think Jacquemus might have just made our new favourite everyday bag. The brand has just dropped a new campaign for the Le Turismo Long, the latest addition to its Le Turismo family. Taking the bowling-inspired shape of the original Le Turismo and stretching it into something longer, softer and much more relaxed, the new silhouette feels made for everyday life while still keeping all the details that make the family instantly recognisable. The proportions have been elongated, with extended handles designed to sit comfortably over the shoulder, while the more generous body gives you plenty of room for your everyday essentials. And, of course, those signature knots connecting the handles to the bag are still there, keeping the new shape firmly within the Jacquemus universe.
What makes the Le Turismo Long particularly interesting is the way it’s constructed. The bag is assembled entirely inside out before being turned during the final stage of production, allowing the leather to naturally soften around its elongated shape and creating those relaxed edges and supple structure. Jacquemus plays with that tactility through three finishes: grained calf leather for a more durable everyday version, suede calf for a softer interpretation, and croc-embossed suede for something with a little more texture and style.
