Fashion on tape.
Jil Sander is taking a more unusual route for the Fall/Winter 2026 season, turning a private airport runway into the backdrop for its latest release.
Directed by Simone Bellotti, the seasonal project stars models Edie Campbell and Daisuke Ueda against an peculiar set of foil-wrapped sofas, latex-covered tables and an otherwise empty runway. Shot by Moni Haworth, the cinematic mood takes cues from the work of Alfred Hitchcock and Rainer Werner Fassbinder through grainy VHS-style textures and washed-out tones, while Space Afrika’s If This Is Hell (featuring Deuén) sets the soundtrack, resulting in something that feels both familiar yet unexpected.
It’s an idea continues into the collection itself, where Jil Sander’s clean lines meet crisp shapes, structured outerwear, precise tailoring and unexpected textures. Instead of moving away from its Scandi roots, the label pushes them into unexpected space, finding new ways to explore shape and detail.
Peep the selects below.
PHOTO CREDIT: Courtesy of Jil Sander
