Icons reimagined.
For two days only, Off-White™ is turning Milan into a living creative playground. On 23–24 September, “IMAGINARY PALACE” brings the brand’s expansive “10×10: Icons Reimagined” project to life, inviting visitors to move through 10 individual rooms dedicated to 10 creative interpretations of Off-White™’s most recognisable codes. The experience opens up the entire creative process, placing finished objects alongside sketches, materials, references and environments that reveal how each idea came together. Conversations and interactive workshops add another layer to the experience, making the Palace feel less like a traditional exhibition and more like a constantly evolving meeting point for fashion, art, music and culture. Following chapters in New York and Paris, Milan becomes the project’s final and most complete expression.
At the heart of the Palace are 10 creatives, each given an Off-White™ icon to reinterpret through their own perspective. Renell Medrano explores vision and perception through eyewear, Scott Mescudi reconnects the Out Of Office sneaker with sport and movement, while Ava Nirui transforms the T-shirt into a conversation around identity and community. Elsewhere, Guillermo Andrade approaches denim through memory, Veneda Carter explores the relationship between the body and the Meteor, and Yuta Hosokawa reconstructs the hoodie through layers and proportion. Bafic, Raul Lopez, Stéphane Ashpool and A$AP Nast similarly push the brand’s codes into new territory, rethinking everything from the Jitney and varsity jacket to the clock.
PHOTO CREDIT: Off-White
