The LA-born label loved by your favourite it-girls.
Somewhere between a slow morning in Venice Beach and the girls filling up our Pinterest boards, there’s Bella Venice. Capturing the kind of California cool that feels effortless rather than styled, the LA-born label has become one to know for its playful take on everyday dressing. Founded by Taylor Pardee at just 18 while studying at university, the brand brings together baby tees, relaxed silhouettes and nostalgic details that make even the simplest outfit feel considered. It’s the sort of wardrobe that looks as good thrown on for a coffee run as it does in the moodboards we keep coming back to.
Its latest collection, California Cozy, leans into that familiar West Coast mood, taking inspiration from Venice Beach, quiet California mornings and the art of looking effortlessly put together. Designed and made entirely in Los Angeles, the collection brings together buttery-soft thermal knits, waffle-knit long sleeves, fold-over waist trousers and easy matching sets, alongside fresh takes on the brand’s much-loved California Girl baby tee.
The colour palette moves between baby pink, navy, heather grey and chocolate brown, with camo, mermaid and skull prints adding a more playful touch. Nostalgic without feeling stuck in the past, the pieces offer a softer approach to autumn dressing, balancing comfort with the kind of styling that doesn’t feel overthought.
Behind the brand is Pardee’s commitment to keeping production close to home. Every piece is personally designed by the founder and produced in small batches in downtown Los Angeles, a considered approach that has helped Bella Venice grow into a multimillion-dollar independent label. With fans including Bella Hadid, Madison Beer, SZA and Hailey Bieber, Bella Venice has earned its place in the wardrobes of fashion’s favourite it-girls, cementing its status as a go-to for effortless California cool.
The California Cozy collection is now available on their official website https://bellavenice.com/
PHOTO CREDIT: Courtesy from the brand
