Lights, camera, Dior.
Dior is taking to the City of Angels for its Cruise 2027 campaign, bringing together Jennifer Lawrence, Greta Lee, Taylor Russell and Drew Starkey for a cinematic tour of the Los Angeles County Museum of Art (LACMA).
Photographed by Sam Rock, the latest offering sees the four actors walking through the venue’s galleries, taking in the artwork and bringing the collection’s love of art to life. Crucially, the Los Angeles museum provides a fitting backdrop for the series, having also hosted the maison’s latest mid-season show.
As for the offering, the release takes its cues from the colour and mood of the Golden State, with a palette inspired by sun-drenched landscapes, Hollywood’s Technicolor era and Pop Art movement. The campaign also shines a light on house’s latest accessories, including the structured Dior Double, the triangular Dior Initials Hobo and oversized Dior Double-Up Messenger. The Dior Granville Shopper and Duffle also feature throughout.
Finally, Starkey is also seen donning shirts from Dior’s collab with American artist Ed Ruscha, while Claude Monet’s Water Lilies appears throughout the imagery, tying the project back to the brand’s long-standing fascination with flowers.
Enjoy a closer look at the Dior Cruise 2027 campaign below.
PHOTO CREDIT: Courtesy of Dior
