Yeah, this is cold.
Dsquared2 is hitting the slopes for Fall/Winter 2026, with a new campaign that takes its latest collection to the mountains for a winter getaway.
Created using AI by artist Rick Dick, the campaign puts the Canadian label’s collection in a series of alpine scenes, moving between the pistes, wood fire lodges and après ski parties. Protective outerwear and sportswear-inspired pieces sit alongside more revealing looks, covering everything from days in the snow to nights out while playing with the contrast between function and glam.
Of course, Rick Dick’s AI-generated imagery takes the campaign beyond a typical winter shoot, creating a dreamlike setting that draws on Dsquared2’s Canadian roots. The campaign follows a cast of characters as they let loose across different locations, capturing the fun and mood of cosy season.
Take a closer look at the Dsquared2 Fall/Winter 2026 campaign below and let us know your thoughts.
PHOTO CREDIT: Courtesy of Dsquared2
