Ready to get those reps in?
Gymshark has tapped Megan Thee Stallion as its newest athlete and first-ever celebrity ambassador, bringing the Grammy-winning rapper’s gym routine to a new worldwide campaign.
Titled “Megan Does Gym”, the project marks the latest chapter in the brand’s ‘We Do Gym’ platform. Shot by Jack Bridgland, the initiative sees Megan training alongside women from Gymshark’s community, lifting weights and showing off their strength.
Away from the music studio, Megan’s routine mixes Pilates, HIIT and weight training, with medicine ball exercises, squats and her own signature move, nicknamed “Stallion Kicks”, also joining the mix. The multi-year partnership puts the focus on consistency, self-confidence and the mental benefits of working out, with Megan encouraging her fans to find what works for them.
Gymshark’s Chief Commercial Officer Carly Natalizia said:
“Championing strong women has been part of Gymshark’s DNA since day one – not just physical strength, but the confidence to be completely yourself. We’ve always believed the gym is where women build themselves twice over: their bodies, and their minds. Megan embodies that better than almost anyone we could imagine: she is unapologetic, she trains to get stronger, to clear her mind, and to keep growing. That’s exactly the story we’ve built this brand around. Megan is living proof of something we’ve believed since the beginning: that confidence is built.”
The partnership will roll out across Gymshark’s digital channels, retail spaces and outdoor advertising, alongside a dedicated shopping experience featuring Megan’s campaign looks and personal faves from the brand.
Are you feeling Megan’s Gymshark debut? Let us know in the comments below.
PHOTO CREDIT: Courtesy of Gymshark
