Launching his own label.
In the past months, we’ve all been wondering what designer Kim Jones would do next. Now, we finally have a clue. The British designer is taking his newly established label, KIM JONES, to Hong Kong, where its first global flagship is set to open at Central Yards in 2027.
With fashion, art, and architecture at the heart of Jones’ creative vision, the project offers a first glimpse into how he intends to build the world around his new label. Designed as part of Central Yards’ ambitious retail and cultural development, the store will occupy one of five signature duplex maisons, creating room for a more experiential approach to luxury retail. Spanning approximately 4,000 square feet across two levels and overlooking Victoria Harbour, the space marks a new chapter for Jones, whose long-standing relationship with the city makes it a fitting location for the label’s first major retail statement.
PHOTO CREDIT: Kim Jones
