Two Titans Unite.
It’s not everyday that two mammoth members of the tech industry come together, but today is one of those days, as luxury German technology titan Loewe teams up with audio mainstays Cabasse to announce a joint, long-term creative partnership that will range from product launches and international campaigns to cultural initiatives and events.
In celebration of this new joint venture, Loewe and Cabasse have also announced acclaimed French violinist and composer Esther Abrami as a brand ambassador for both brands, laying down a marker for what’s to come whilst joining an A-list roster of talent, including footballing star Kylian Mbappé and Grand Slam-winning tennis player Alexander Zverev. Fronting all campaigns product launches across both brands in the coming years, Esther Abrami will be the face of a 360-degree communications programme throughout 2026 and 2027, having joined an exclusive event at Hilton Paris Opera on Tuesday to kick things off. Capturing Loewe and Cabasse’s shared dedication to craftsmanship, innovation, and musical excellence, Abrami is set to be the focal point of a collaboration that intertwines the brands’ vision with her outstanding talent as a violinist and composer, evolving the relationship between music, sound, technology and contemporary living whilst diving into how performance and design can form deeper emotional connections with audiences.
PHOTO CREDIT: Loewe / Cabasse
Continuing to push the boundaries, Loewe’s latest product is an automatic coffee machine, being named the Loewe aura.matic. Retailing at £5,000, the high-tech release features Loewe’s sleek, forward-thinking design style, with other key features including a standout dual-bean system that boasts two separate grinders to keep two coffee varieties ready at the same time, with the option to switch between them or create your own blend, as well as a temperature-controlling dual thermoblock system, a barista-level professional 20g brewing unit, and an integrated milk system. Putting modern technology at the forefront, the Loewe aura.matic also comes with an intuitive 7-inch touch display and a dedicated app, allowing the user to ready personalised drinks remotely. Additionally, Loewe’s Neo speaker also joins the list of new releases, being a lightweight, compact, and premium water and dust-proof portable speaker that fuses refined acoustic performance and crafted materials with intuitive interaction and atmospheric light. Esther Abrami will also head the forthcoming Alizé collection, which is set to define a new generation of Cabasse passive loudspeakers.
In a statement about her new role as brand ambassador for Loewe and Cabasse, Abrami said the following:
“As a musician, I’m always seeking ways to bring audiences closer to the emotion of a performance. This partnership feels natural: Loewe and Cabasse share a deep respect for craftsmanship and a commitment to pushing boundaries. I’m delighted to join them as brand ambassador and to support upcoming campaigns for aura.matic and the new Alizé collection, celebrating the connection between music, sound, design and contemporary living.”
Check out the campaign featuring Esther Abrami below and look out for Loewe’s premium aura.matic coffee machine, which is set to be made available later this year, as well as the Loewe Neo, which will be available for pre-order from November 20th 2026.
