A Spanish escape.
Madrid is serving up plenty of inspo for Loewe’s Pre-Spring/Summer 2027 collection, with the Spanish house taking to the city’s everyday scenes for a fresh POV on dressing for the new season.
Actors Diego Calva, Victoria Luengo and Kristine Frøseth star alongside brand ambassador Jiang Qiming. Photographer Talia Chetrit shoots the campaign, with Julian Klincewicz directing a film that follows the cast around the capital.
The collection, led by duo Jack McCollough and Lazaro Hernandez, brings together a selection of reimagined everyday pieces. Shirts feature alongside knitwear, trousers come in different shapes, and lightweight suits sit alongside checked and striped designs. The campaign also plays with colour, pairing yellow shirts with shop shutters and orange trousers with Madrid’s balcony awnings.
Last but not least, the Amazona 180 returns in new colours and grained leather, while the new Flamenco Flap joins the lineup with a fold-over design and interlocking metal details.
The Loewe Pre-Spring/Summer 2027 collection arrives in stores and online on 12 November.
PHOTO CREDIT: Courtesy of Loewe
