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Marrakshi Life Opens Its First Store at Marrakech’s La Mamounia

Marrakshi Life can now be found in one of Marrakech's most iconic spaces.

Marrakshi Life has officially opened its first retail store in the gardens of Marrakech’s legendary La Mamounia hotel. Founded in 2013 by Randall Bachner and Nicholas Minucciani, the Marrakech-based fashion and lifestyle brand is known for its colourful handwoven textiles and contemporary designs, all produced by local artisans in its own atelier.

Located inside an octagonal glass pavilion, the new space was designed in collaboration with Gabriella Khalil, merging traditional Moroccan flair with European vintage design. Glass walls overlook the surrounding gardens, and the store feels more like a luxuriously curated riad than your usual fashion boutique.

Inside, 200 metres of sheer butter-coloured curtains, handwoven in Marrakshi Life’s Marrakech atelier, are draped throughout the space, while the brand’s clothing is merchandised on polished chrome rails and black lacquer cabinetry. A bespoke dégradé carpet by Studio Sana Benzaitar completes the setting.

Marrakshi Life’s first retail store is now open at La Mamounia in Marrakech.

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