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Our fave fashion girl, Rihanna, has always known how to make a project work. And no, we’re not talking about music or makeup this time, but Savage x Fenty – the lingerie label that has grown into one of the biggest celebrity-founded brands around. With the holiday season loading, RiRi is bringing the family into the festive mix for the brand’s seasonal campaign, alongside her three children, RZA, Riot and Rocki, in matching red-and-white pyjamas covered in snowflake motifs.
The campaign keeps things relaxed and intimate, leaning into those small family moments that make the holidays feel special. It also introduces Savage x Fenty’s “Holiday Family Onesies” collection, with matching styles available for adults, toddlers and babies, meaning nobody has to miss out on the matching moment.
Whether you’re planning the ultimate family photo or just want to spend the holidays in festive comfort, Rihanna has you covered. Who doesn’t love a matching moment? Definitely nobody.
PHOTO CREDIT: Courtesy of Savage/Fenty
