Always create your own path.
André 3000 is taking on a new role for Moncler, joining the outerwear label for the latest chapter of its Re/Icons campaign. Titled “PIONEERS IN MONCLER”, the project sees the musician team up with photographer Gabriel Moses for a series of images and a short film, backed by an unreleased track snippet.
The shots capture André 3000 modelling the latest collection, with plenty of layers, oversized outerwear and accessories in the mix. Taking things a step further, the musician has decided to wear and carry every piece at once, creating a ‘fit inspired by the clothing and equipment of old-school mountain explorers. What’s more, the backdrop is just as hands-on, with the 51-year-old drawing a mountain landscape across the walls using chalk.
It’s a fitting partnership for someone whose career has rarely followed a straight line. While André first made his name with Outkast, his interests have since taken him into fashion with Benjamin Bixby and instrumental music with New Blue Sun, his Grammy-nominated album.
The collection is available now at selected Moncler boutiques and online.
PHOTO CREDIT: @moncler
