Manny's very own Suggz fronts the campaign.
It’s been a busy time for Manchester-based streetwear brand Drama Call. Having recently opened its very first flagship store, the label is showing no signs of taking a breather as it reveals its next adidas collab, marking the duo’s fourth link-up to date.
This time around, the two have turned their focus to the ClimaCool 1 GTX – a weatherproof version of the archival runner that is perfect for the city’s infamous downpours. Designed entirely by Charlier Bows, the brand’s founder, the release is joined by a campaign titled “Manchester Is My Mountain”, which pays tribute to the city’s streets and day-to-day surroundings.
Arriving in black ripstop with a GORE-TEX membrane to keep the rain out, the model features shiny overlays and CORDURA detailing at the heel. Lime green accents break up the dark colourway, appearing across the tongue, eyestay and heel. Underfoot, a chunky outsole combines black, grey and lime rubber in a camo-style pattern. A closer look reveals silver star details, co-branded sockliners and a custom Drama Call metal hangtag.
Speaking on the drop in a statement, Charlie Bows said:
“With the ClimaCool 1 GTX “Drama” we wanted to create a shoe that is Manchester through and through, embracing the daily problem for any Mancunian, rain. The GORE-TEX construction feels very fitting, and every detail has some connection to the city. I wanted the shoe to feel seasonal yet timeless, while bringing that unmistakable Drama Call identity to one of my favourite adidas silhouettes.”
The Drama Call x adidas Originals ClimaCool 1 GTX “Drama” drops exclusively via Drama Call on 14 November, before landing on the adidas CONFIRMED app the following day.
PHOTO CREDIT: Courtesy of adidas Originals
