With JT, KATSEYE’s Megan, Lunay and Yeat.
Christmas is not here yet, but for fashion brands, the festive season is already in full swing. UGG is getting ahead of the holiday rush with its latest campaign, “Gift the Feeling,” bringing together JT, KATSEYE’s Megan Skiendiel, Puerto Rican artist Lunay, and Yeat for a playful celebration of unexpected gifting. Inspired by the viral trend of disguising presents as completely different objects, the campaign turns a holiday gathering into a game of surprise packages, from banana-shaped boxes to cat-inspired wrapping, each hiding a UGG gift inside.
The campaign also introduces UGG’s Holiday 2026 lineup, featuring familiar signatures and new seasonal silhouettes, including the Classic Ultra Tall, Classic Mini Outpost, Classic Tread Fluffed Boot and Après City Tall, alongside the Elea Fluffed Slip-On and Heritage Utility Grizz. Continuing the brand’s broader “Born to Feel” platform, the project puts the focus on the emotions behind giving and receiving, proving that sometimes the best part of a present is the surprise itself.
Take a look below into the campaign.
PHOTO CREDIT: UGG
