PUMA Welcomes The Weeknd

There’s just no stopping the sportswear giant as they sign The Weeknd.

Canadian musician, The Weeknd, is the latest to join the PUMA ranks and has been signed as a brand ambassador as well as a creative collaborator with the brand.

Making his debut this November, he will star in PUMA’s “Run the Streets” Sport-style campaign, wearing the latest Sportstyle products including Evo Apparel and the IGNITE evoKNIT. But the campaign is just the beginning of this relationship, and the star will produce a collaborative collection of sneakers and apparel in the new year. PAUSE will keep you updated.