C2H4® Debuts New “See-Now-Buy-Now” Model for Upcoming Collections

Along with debuting their collaboration with sportswear giant Nike, progressive streetwear brand, C2H4 recently unveiled the labels new “See-Now-Buy-Now” model for its upcoming collections.

Replacing the traditional Spring/Summer or Autumn/Winter terms, C2H4 will now be using “Case #” throughout all seasons for every collection. Already using this model for the labels CASE #R000 collection which recently showed at LFWM, this new system will shorten the gap between runway shows and product launches to only 1-2 months, meaning C2H4’s Jan 2019 runway collection will be available on-site and in-store as early as late Feb or early March.

You can pre-order C2H4 pieces now at C2h4losangeles.com. See pieces from the collection in the images below: