Effortlessly cool.
Calvin Klein introduces its latest campaign featuring K-pop sensation MINGYU, showcasing the brand’s Spring 2025 denim collection. Captured through the lens of renowned photographer and director Leslie Zhang, the campaign encapsulates MINGYU’s effortlessly cool style, blending timeless denim classics with contemporary edge.
Embodying Calvin Klein’s signature laid-back yet refined aesthetic, MINGYU is seen in versatile denim pieces paired with the brand’s iconic logo tees and structured jackets. The visuals highlight his natural charisma, reinforcing the collection’s youthful and modern appeal, apt for the brand.
Check out the campaign below.
PHOTO CREDIT: Courtesy of Calvin Klein
