Don't Be Dumb. Be Genius
A$AP Rocky and Moncler have joined forces for a new collection within the brand’s prestigious Moncler Genius project.The collaboration brings Rocky’s unique, “AWGE” energy to Moncler’s DNA, resulting in a line of high-octane pieces that will go straight to our moodboard.
The collection’s design is heavily inspired by vintage ski garments, featuring a bold, vibrant colour-block palette. You’ll see pieces in lava red, electric indigo, and bright emerald, which stand out against classic black and white. Utility is a key theme, with functional details built right into the designs. The collection also makes a statement with powerful graphics, including a back patch emblazoned with “Don’t Be Dumb,” the title of Rocky’s new album, alongside prominent AWGE and Moncler logos.
The Moncler x A$AP Rocky collection is now available for purchase in select Moncler stores and on the brand’s website.
PHOTO CREDIT: Moncler
