And just like that, the holiday campaigns are here.
It’s that time of year again, and Coach has launched its holiday campaign, “The Gift for New Adventures,” positioning itself as the go-to destination for gifts that build confidence for the coming year.
The campaign stars a dedicated Coach Community cast, including global ambassadors Elle Fanning and Charles Melton, along with Kōki, SOYEON, and newcomers Griff and Ravyn Lenae. These six individuals exemplify the brand’s “Courage to Be Real” ethos through their distinct talents and personal styles.
The core concept of the campaign, captured by Dan Beleiu, features the cast in short vignettes where their Coach bags act as the main character, whether that means traveling, starting a new project, or connecting with family. The featured collection emphasises key styles like the iconic Tabby, the Empire, Brooklyn, and the new Mott Messenger. These accessories are styled alongside essential pieces from the winter collection, including Teddy coats, shearling puffers, leather jackets, and the Soho Sneaker.
Are you feeling main character this season? Check out the campaign below and let us know your thoughts.
