Hollywood spirit meets Milanese elegance.
AMIRI marks a key moment in its global expansion with the launch of its first European boutique on the corner of Via della Spiga and Via Sant Andrea. The store blends the brands Californian roots with Milanese sophistication, creating a setting that feels both cinematic and contemporary.
The interior takes inspiration from Hollywoods golden age, echoing the atmosphere of classic hotels and quiet hillside residences. Designed as a series of intimate, set like spaces, the store invites visitors to move through different scenes of the AMIRI world.
Within the space, a dedicated footwear room features pale green onyx walls and velvet seating, while the piano nobile mixes West Coast warmth with refined stone detailing. The lower floor becomes an AMIRI lounge, wrapped in soft California tones and anchored by a bespoke glass bar and tapestry panels that recall Hollywood glamour.
Vintage furniture and art objects add character throughout, linking the brands Los Angeles heritage with its future in Europe. Conceived by founder and creative director Mike Amiri and realised with Milanese studio PconP, the flagship builds on the brands growing presence in the city following the opening of its European headquarters earlier this year.
Take a look at the brand-new space below.
PHOTO CREDIT: Courtesy of Amiri
