Shot by Juergen Teller.
Bottega Veneta have unveiled their Summer 2026 campaign, photographed in Venice by Juergen Teller. Set across the city’s historic landmarks, the campaign pays tribute to the house’s origins in the Veneto region while introducing a new creative chapter under Louise Trotter.
Teller’s raw, unfiltered approach contrasts with the elegance of locations including the Giardini Napoleonici, Palazzo Contarini Polignac, the Conservatorio di Musica Benedetto Marcello and the Lido. Moving between interior and exterior spaces, day and night settings, the imagery reflects the balance of precision tailoring and expressive detail seen in Louise Trotter’s debut collection.
Cultural references to figures such as Peggy Guggenheim and Truman Capote sit alongside visual cues drawn from Venice’s rich artistic landscape. The campaign also highlights Trotter’s renewed dialogue with Bottega Veneta’s craftsmanship, including refined interpretations of the Intrecciato weave and the house’s iconic bags.
Take a look at the campaign below and let us know your thoughts.
PHOTO CREDIT: Bottega Veneta
