“For the Girls”.
Timberland has launched its Valentine’s Day campaign, starring American musician JT and British model Iris Law, spotlighting the brand’s iconic Original Yellow Boot. Shot by photographer Jamie Morgan, the campaign revisits Timberland’s 2024 ICONIC series with striking black-and-white portraits, pairing bold footwear with minimal styling.
JT brings her boundary-pushing creativity and confident presence, embodying the boot’s legacy of strength, durability and unmistakable attitude. Iris Law channels raw elegance and self-expression, highlighting the boot as a symbol of individuality and fearless authenticity.
With the tagline “For the Girls”, the campaign honours women who move culture forward with confidence, celebrating both the heritage of Timberland and its place in contemporary style.
Take a look at the campaign imagery below.
