Just a dream.
Entitled “Le Paysan”, Jacquemus’ Spring 2026 campaign acts like an intimate love letter to his family and reminisces over his childhood dreams in the South of France. From the simple comforts of rural life to a young Simon’s aspirations of working in fashion, fantasy is turned into a lived experience.
Paying tribute to his family’s rural heritage, the scene is set in Mont Saint-Michel, a commune in France. Two female models wear the striped Moisson tunic and Berlingot dress paired with the Tennis sneakers in a look that is even comfortable for playing football in.
Complementing the collection, the bags are updated in delicate shades. The Valérie, a homage to Jacquemus’ late mother, is available in a soft pink and a cow-like beige with a bonbon pink for the Berlingot bag.
The “Le Paysan” collection is available in stores and online via jacquemus.com. Will you be picking up any pieces?
PHOTO CREDIT: Courtesy of Jacquemus.
