A pre-seasonal streak.
LOEWE transports us to the Canary Islands’ most popular destination of Tenerife, even if it is just for a brief moment, to present their Fall/Winter 2026 Pre-Collection. In continuation with Jack McCollough and Lazaro Hernandez’s vision, LOEWE’s vivid language transpires through the lines of the island’s aquatic oceans and greenery. Green and white stripes reminiscent of stacked cushioned deck chairs are intertwined with three adjacent black lines for dimensionality. They appear on the scrunch-waist shorts with overturned pockets and a shirt’s collar. Whether horizontal or vertically positioned, stripes underline LOEWE’s choice of seasonal pattern.
Opting for an entirely model-free cast, the campaign stars actors Seydou Sarr, Eva Victor, Levon Hawke, and brand ambassador Isla Johnston, who wear the bold contrasted sportswear garments. Johnston, Victor, and Hawke clutch on the pre-collection’s IT bags like the Layer Flamenco clutch and the Cala. The latest Scarf Bag is introduced in black and coffee brown. It features a relaxed silhouette and fin-like top detailing that is safely secured by its handles. New sizes of the Amazona 180 also join the lineup.
LOEWE’s Fall/Winter 2026 Pre-Collection is available online and in their boutiques from the 28th of May. Share your thoughts on the campaign!
PHOTO CREDIT: Courtesy of Talia Chetrit for LOEWE.




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