Jacquemus and Nike Reimagine French Football Ahead of the World Cup

Jacquemus has joined forces with Nike and the French Football Federation to unveil a new capsule collection ahead of the FIFA World Cup, reinterpreting the visual identity of the French national team through the house’s distinctly French lens.

Presented just days before the tournament begins, the collection merges football heritage with Jacquemus’ refined approach to contemporary dressing. Drawing inspiration from 1980s and 1990s sportswear, the capsule balances nostalgic athletic references with elevated tailoring and understated elegance.

The campaign stars a new generation of French football talent, including Kylian Mbappé, Désiré Doué, Aurélien Tchouaméni, Marcus Thuram, Ousmane Dembélé and Michael Olise. Together, the partnership underscores the growing intersection of football, fashion and national identity as the countdown to the World Cup continues.

PHOTO CREDIT: Jacquemus and Nike