Ronaldinho Collaborates with DITA Eyewear

A Shaded Summer.

Coinciding with the anticipation of the World Cup, DITA unveiled their eyewear collaboration with soccer legend Ronaldinho. Presenting a dual approach to technical luxury, the partnership merges Ronaldinho’s personal style and Brazilian heritage with Japanese manufacturing and technical precision. Featuring premium domestically sourced materials of titanium and acetate construction, the handcrafted frames were produced in DITA’s Japanese ateliers.

Three styles are included in the collection. DITA-Lancier LSA-119 ($345 – $370) is a rimless silhouette with a high-quality titanium bridge and temples that are calibrated for a secure fit. Engineered for life in motion, the DITA-Lancier LSA-404 is a rectangular model that is optimised to hold its exact alignment across varied environments. Finally, the DITA DUBSIGNAL ($895) offers visual depth and sculptural refinement with a delicate tapered rimmed lens that adapts to thin and wide side profiles. High-quality titanium chassis and Japanese acetate are used to make the DUBSIGNAL. All lenses provide 100% UVA and UVB protection.

Ronaldinho expressed that “Soccer has always been about creativity, confidence, and joy,”. “Working with DITA allowed me to bring that same energy into eyewear pieces that feel bold, technical, and refined at the same time. This collection represents my style and my passion for excellence.”

Ronaldinho x DITA’s limited edition eyewear will be available from the 5th of June via DITA.com, flagship stores, and select retailers. The campaign imagery can be viewed below.