KAROL G Fronts Reebok’s New Global Campaign

Reebok has unveiled the latest chapter of its global “Born Classic. Worn for Life.” platform, with KAROL G returning to front the campaign.

Titled “Born Classic. Worn Together,” the new instalment shifts the focus towards the communities and shared experiences that have helped cement Reebok Classics as enduring staples across generations. Rather than spotlighting a single silhouette, the campaign explores how the brand’s most recognisable sneakers continue to resonate through personal style and everyday wear.

The partnership also marks another chapter in KAROL G’s ongoing relationship with Reebok. As both the face of the campaign and a creative collaborator, the global artist brings her own perspective to the project, reflecting the cultural influence and authenticity that have defined her career.

Continuing to build on the momentum of the original campaign, “Born Classic. Worn Together” reinforces Reebok’s long-standing place within sportswear and street culture, celebrating the timeless appeal of its Classics line through the people who continue to wear it. Take a look at the full campaign below.

PHOTO CREDIT: Reebok