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PAUSE Meets: What did you expect?

With Joey Essex popularizing them along with a few other celebrities sporting them in public, it’s no wonder that onesies have grabbed a lot of attention this season. Robbie Williams was even spotted wearing a baby pink one earlier in the year, so it’s common knowledge now it’s no longer only acceptable for women to wear them, or to just wear them around the house. They’ve become a must-have item for any guy and the choice between fashion and comfort doesn’t exist anymore with these new stylish, bold prints.

Now available in most high street stores, guys now have the option to select the pattern and print they want on their onesies, from leopard print to Aztec. Our personal favourites include the snowflake design and the American flag design!

article-1369719-0B52306800000578-952_468x817 joey-essex-onesie

One Piece are also big fans of onesies and these ones below start at £98, ranging up to £159. Available in different variety of designs to choose from.

Onesies

ASOS are currently doing some limited edition onesies, the ‘Dirty Roller‘. So if you want to go one better than all your mates, you can go for one of these. There are four available in the popular American flag, camouflage and Aztec print for £75 each.

Onesies1pic

These are the perfect addition to anyone’s wardrobe, so don’t be the only one missing out on a great fashion trend, be brave. Maybe rock a bright pink or purple one if you think you can pull it off…

by Ceylan Kumbarji
With Joey Essex popularizing them along with a few other celebrities sporting them in public, it’s no wonder that onesies have grabbed a lot of attention this season. Robbie Williams was even spotted wearing a baby pink one earlier in the year, so it’s common knowledge now it’s no longer only acceptable for women to wear them, or to just wear them around the house. They’ve become a must-have item for any guy and the choice between fashion and comfort doesn’t exist anymore with these new stylish, bold prints.

Now available in most high street stores, guys now have the option to select the pattern and print they want on their onesies, from leopard print to Aztec. Our personal favourites include the snowflake design and the American flag design!

article-1369719-0B52306800000578-952_468x817 joey-essex-onesie

One Piece are also big fans of onesies and these ones below start at £98, ranging up to £159. Available in different variety of designs to choose from.

Onesies

ASOS are currently doing some limited edition onesies, the ‘Dirty Roller‘. So if you want to go one better than all your mates, you can go for one of these. There are four available in the popular American flag, camouflage and Aztec print for £75 each.

Onesies1pic

These are the perfect addition to anyone’s wardrobe, so don’t be the only one missing out on a great fashion trend, be brave. Maybe rock a bright pink or purple one if you think you can pull it off…

by Ceylan Kumbarji
The elite street style of The Champions Club has just dropped their winter collection. They have expanded their product range and in this collection we can expect new beanies, sweatshirts, varsities and tees.

A personal favorite of ours at PAUSE would be the Camo Club Sweatshirt which fits in perfectly with this years popular trends and we tip this one will be a best seller.

We also love the limited edition winter pom-pom beanies. These beanies are made here in the UK and are arriving just in time for the cold snap. They come in two colourways; grey/black and blue/white.

The brand is heavily influenced by London street culture and on closer inspection it’s clear that they draw inspiration from the cities urban music culture right through to London’s fashion and art. It is drawing from these influences that creates the brands look of urban class.

The Champions Club is for the real dream chasers and go getters of our generation, with the amazing ethos of “For the people out there who work, grind and hustle everyday to make their dreams a reality… we salute you.”

Check out the new collection and browse their store online.

 

By Olivia Suleimon
With Christmas being only a few weeks away and everyone trying to buy the best gifts, you’ve not got long left to shop for the exclusive trends.

Fashion-wise you can’t go wrong with buying someone a pair of fresh trainers, don’t know what one they’ll like? Well we here at pause have picked 5 of the best trainers you can’t go wrong with and sure they’ll love! Now all you need to do is make sure you get them in their right size.

1. Vans Cali Era59 Morrocan Blue Leather Trainers | Urban Outfitters, £70.00

VANS-CA-ERA-LEATHER-BLUE

2. Air max 1 Black Volt Liberty Lotus Jazz | Exclusive to OFFICE, £105.00

tumblr_m7dkfjTax11qcorb0o1_1280

3.  Jordan  IV Retro ‘Bred’ | JD, £125.00

22-11-2012_nikegs_jordan_bred_2

4. Gourmet Quattro Leopard Print High Top, CHOICE, £85.00

80967_Gourmet-Quattro-Skate-SN-Ocelot-600x359

5. Puma Suede Classic Black & White, OFFICE, £49.99

Puma-Manner-Skate-Sneakers-Suede_Classic-Black-Wht

by Jordan Victor-Harrison
With Christmas being only a few weeks away and everyone trying to buy the best gifts, you’ve not got long left to shop for the exclusive trends.

Fashion-wise you can’t go wrong with buying someone a pair of fresh trainers, don’t know what one they’ll like? Well we here at pause have picked 5 of the best trainers you can’t go wrong with and sure they’ll love! Now all you need to do is make sure you get them in their right size.

1. Vans Cali Era59 Morrocan Blue Leather Trainers | Urban Outfitters, £70.00

VANS-CA-ERA-LEATHER-BLUE

2. Air max 1 Black Volt Liberty Lotus Jazz | Exclusive to OFFICE, £105.00

tumblr_m7dkfjTax11qcorb0o1_1280

3.  Jordan  IV Retro ‘Bred’ | JD, £125.00

22-11-2012_nikegs_jordan_bred_2

4. Gourmet Quattro Leopard Print High Top, CHOICE, £85.00

80967_Gourmet-Quattro-Skate-SN-Ocelot-600x359

5. Puma Suede Classic Black & White, OFFICE, £49.99

Puma-Manner-Skate-Sneakers-Suede_Classic-Black-Wht

by Jordan Victor-Harrison
What did you expect? defy the norm and offer something unique and special from their designs right through to their delivery. Although the brand are currently on their first collection they have huge plans for the future, with expanding their brand and many more designs. Inspired by mysteries, conspiracy’s and the unexplained WDYE? has created a strong brand identity in a short space of time and show no sign of slowing down any time soon.

MaroonSweat

How did What did you expect? come about? Why did you want to get into menswear?
What did you expect?
started simply as an idea created by myself (Liam Duffy) and (Sam Bradley) we were friends from school and we had a shared interest for both clothing and business. After raising the capital for our opening range we set in search for our artist, we stumbled across (Liam Ashurst) on twitter by total accident, he got a RT from someone we were following and we went from there. We decided to get into menswear because we felt there was a gap in the market for the designs we are producing and we felt that we had the unique advantage of being the same age as our target market, giving us direct access and feedback from our demographic this allows us to tweak every possible part of our range before releasing it.

Tell us a little bit about the What did you expect? logo, what does it mean?
The What did you expect? logo, comes from a freemasonry image. I suppose the logo means What did you expect from us? A lot of young people these days are expect to fail or not really achieve, the freemasons are a sign of strength unity and liberation from poverty so the logo stands for us going against what is considered the norm, and offering something different in this day and age.

What inspires you in the design process?
We literally draw inspiration from anywhere, but mostly it comes from secret societies, conspiracy’s, mystery’s, the unexplained, we try to incorporate some core message within our designs, for example ‘Liberation is dead’ was the main inspiration for the grey zodiac jumper.

ZodiacSweat-1

Your first line is now available online, how has the brand been received?
The brand has been received a lot better than we had expected, we felt it was important at the start of What did you expect? that we would only produce a set number of one item and never reprint it for ourselves, this way it keeps the item limited and special to its owner, not mass-produced and seen everywhere. This method has led to a lot of requests for re-stocks, or more colours, or demands for more items! But the brand has been met with a great reception and feedback, whether it be about the quality of the item or the customized WDYE? pizza box it arrived in.

Who would you say is your target customer. who does ‘WDYE‘ appeal to?
Our customers have been predominantly aged between 16-25. WDYE? can appeal to anyone for a whole number of reasons, those looking for something a little different, or those who get our core message, to those who want to just support an independent label. We would like to thank each and every one of our customers. Lucy spraggan and Jake quickenden from this years X Factor have been big supporters of the brand helping us raise awareness which has been cool.

You currently sell tees, sweatshirts and beanies; do you have plans to expand your clothing range?
We are constantly working to develop our range, whether it be more colors of the same design or something totally new, We release a double printed maroon hoodie within the next week which we are very excited about and has received a lot of interest. In the pipeline we have vests, oversized tee shirts, more sweaters more colors and a lot more designs. We look at every opportunity for example a lot of consideration has gone into the release of a shirt and also jewelry and with a little more work we hope all this can be released early 2013.

WhiteTee

What does the future hold for What did you expect?, do you have any big plans for 2013?
We want to put a lot of emphasis on the expansion of WDYE? Obviously the range, this needs expanding, diversification into different types of products and womenswear. We also want to update the website so that it offers a wide range of photography and images of the clothing.

We hope to collaborate with some other brands, we have always thought this was a cool idea and would love to get involved in the process something similiar to Hype x Represent or Long x Boy.

Also incorporate allot more imagery into our designs, we want to ultimately create a WDYE? mascot that can be used in a range of designs and can be instantly recognised as wdye?. We think it would be cool to work with other artists too. Finally I think we really want to drive the brand forward in terms of
awareness, using a mixture of advertising techniques and also through celebrity endorsement we would love to find a famous figure who really believes in the brand.

Twitter: @WDYEClothing

Website: www.whatdidyouexpectclothing.com

Interviewed by: Katie Handy-Beith

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