The dictionary defines “Hype” as, “excessive publicity and the ensuing commotion”. This isn’t too far from the truth about the positive buzz surrounding Hype. clothing at the moment. The label is a quickly garnering a reputation for delivering fresh, bold prints and an aesthetically pleasing design ethos that is beginning to cement Hype. as one of the leading, if not the leading independent homegrown brand.
Favoured by early style adopters , Hype. design comfortable street apparel that is a cut above the average high street chains and they are incredibly in sync with their target market and the trends concerning them. You only have to look at their twitter or instagram to see that in a short time they’ve amassed an almost disciple-like following with customers eagerly anticipating the next product drop and posting pictures of much coveted pieces.
Hype. have been busy and have released a video trailer showcasing their HYPE. X NYC S/S 13 collection of staple pieces such as t-shirts, crew neck sweats, beanies and the hotly anticipated wax jacket. The collection is laid back and conjures images of lazy summer days viewed through sun strained eyes; the beat is a perfect accompaniment, too.
Believe the hype, indeed.
View the video below and visit Hype. to find out more.
Words by John Muleba
The dictionary defines “Hype” as, “excessive publicity and the ensuing commotion”. This isn’t too far from the truth about the positive buzz surrounding Hype. clothing at the moment. The label is a quickly garnering a reputation for delivering fresh, bold prints and an aesthetically pleasing design ethos that is beginning to cement Hype. as one of the leading, if not the leading independent homegrown brand.
Favoured by early style adopters , Hype. design comfortable street apparel that is a cut above the average high street chains and they are incredibly in sync with their target market and the trends concerning them. You only have to look at their twitter or instagram to see that in a short time they’ve amassed an almost disciple-like following with customers eagerly anticipating the next product drop and posting pictures of much coveted pieces.
Hype. have been busy and have released a video trailer showcasing their HYPE. X NYC S/S 13 collection of staple pieces such as t-shirts, crew neck sweats, beanies and the hotly anticipated wax jacket. The collection is laid back and conjures images of lazy summer days viewed through sun strained eyes; the beat is a perfect accompaniment, too.
Believe the hype, indeed.
View the video below and visit Hype. to find out more.
Words by John Muleba
ClothSurgeon, AKA Rav Matharu, presents his Spring Summer 2013 Collection, ‘Shantaram’, the name meaning, Man of God’s Peace and is taken from the novel by Australian author, Gregory David Roberts in which a convicted Australian bank robber and heroin fiend escapes from the notorious Pentridge Prison to Mumbai, India; pretty riveting stuff. The book explores and analyses the diversity of modern day Mumbai and is based on real events.
With such meticulous research and a profound meaning drawn from the book, the collection is no anti climax as Matharu shows the full extent of skills he attained as designer at House of Billiam. It’s a very clean collection comprised of leather biker jackets, printed contrasting t-shirts, vests, quilted jackets, shorts and a stunning varsity jacket that is a mix of leather and quilted. The variety of textures is luxurious and an the attention to detail and acute quality control is evident. Yes, it’s street wear, but it’s of a different breed; with it’s roots within classic tailoring providing a solid foundation, but there is a contemporary modernity coursing through it. The pieces are wearable and do not clamour for attention, instead they emit an understated self confidence.
It isn’t hard to see why ClothSurgeon’s client list boasts the names of style forward celebrities such as, Kendrick Lamar, A$AP Rocky and Tinie Tempah. Overall, ‘Shantaram’ is an impressive piece of work, the book isn’t too bad either.
More information on the collection via ClothSurgeon.
Words by John Muleba.
