Fashion Film: “The Initation”

By February 21, 2013Fashion News

We at PAUSE are so excited to introduce Kitschai! To show you more, the London born and bred Creative Director has brought the project to life with a short fashion film that showcases the latest project. It’s an edgy, powerful video that fully expresses what to expect from the brand. The fashion film used abstract visuals and is a promo video to introduce Kitschai. Not only do we get a taste of what to expect from the brand, we also get a small insight into Kitschai as a person and his creative, unique tastes and visions.

Well-known producer Chopstix has also been a key part of the project, helping to bring the idea to life with the immense visuals and amazing beat. Until you see it for yourself, it’s probably hard to envision what an innovative project this is but we couldn’t take our eyes off it, so we’re pretty sure you’ll be captivated too! This video is to launch the brand and showcase the start of a booming career.

In the future, we definitely expect to see a lot more from both Kitschai and Chopstix, working together but also individually. The budding Creative Director says “The Initiation is everything and nothing. Art.”

Watch video below:

Words by Ceylan Kumbarji

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