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Pull & Bear AW13 Lookbook ‘The Fall Obsessions’

HYPE’s latest collection does not disappoint, giving us the bold prints and colours we are used to seeing from the brand whilst also being more daring with designs. With designs for both men and women, we at PAUSE adore the latest collection featuring the model, Jimmy Q. The hula floral t-shirt and vest with peacock designs really stand out in the collection owing to their bolder colours and more daring patterns, prime examples of the brands more courageous approach to fashion.

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Another favourite of ours from the collection is the HYPE renaissance vest due to its more adventurous patterns. We love the use of an image of a painting being repeated across the vest, surrounded by gold patterns which really brings attention to the image and isn’t too dominating.

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Retailers such as Foot Asylum, Topshop, Topman, Two Seasons and soon ASOS all support the brand by stocking it all over the United Kingdom, making it more accessible by those craving the designs. HYPE clothing is available in these stores, online and also currently has a pop up store that can be visited in London Box Park in Shoreditch.

Words by Ella Webster
HYPE’s latest collection does not disappoint, giving us the bold prints and colours we are used to seeing from the brand whilst also being more daring with designs. With designs for both men and women, we at PAUSE adore the latest collection featuring the model, Jimmy Q. The hula floral t-shirt and vest with peacock designs really stand out in the collection owing to their bolder colours and more daring patterns, prime examples of the brands more courageous approach to fashion.

HYPE_JIMMYQ_PIPPAHOLLAND_GOBINDER_JHITTA-14

HYPE_JIMMYQ_PIPPAHOLLAND_GOBINDER_JHITTA-3

Another favourite of ours from the collection is the HYPE renaissance vest due to its more adventurous patterns. We love the use of an image of a painting being repeated across the vest, surrounded by gold patterns which really brings attention to the image and isn’t too dominating.

HYPE_JIMMYQ_PIPPAHOLLAND_GOBINDER_JHITTA-13

HYPE_JIMMYQ_PIPPAHOLLAND_GOBINDER_JHITTA-2

HYPE_JIMMYQ_PIPPAHOLLAND_GOBINDER_JHITTA-6

HYPE_JIMMYQ_PIPPAHOLLAND_GOBINDER_JHITTA-10

HYPE_JIMMYQ_PIPPAHOLLAND_GOBINDER_JHITTA-7

Retailers such as Foot Asylum, Topshop, Topman, Two Seasons and soon ASOS all support the brand by stocking it all over the United Kingdom, making it more accessible by those craving the designs. HYPE clothing is available in these stores, online and also currently has a pop up store that can be visited in London Box Park in Shoreditch.

Words by Ella Webster
The Spanish brand Pull & Bear have been around since 1986, however their international expansion has only happened recently, becoming an online retailer in September 2011. Its reputation for creating casual and laid-back clothing comes to the forefront within this lookbook: ‘The Fall Obsessions’, with the impetus being on texture.

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The sweatshirts from ‘The Fall Obsessions’ look clean and simple, with detailing taking inspiration from the forefront trend in streetwear at the moment; varsity. Although the trend is seen in many brands today, Pull & Bear have created this laid-back varsity style and used it discretely, only using some elements rather than trying to overdo it. Another inspiration appears to be BWGH and their iconic sweaters. They seem to have taken BWGH’s bobbly-styled text and incorporated it into their own high-street sweatshirt.

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The chequered shirt seems to be a strong item in AW13 for P&B with a number of different colourways. Outerwear comes in array of styles for the brand, appealing to all sects of its diverse consumer market. What Pull & Bear have not tried to do is force a set image with this lookbook. Instead they have shown us how their collection can be used to create a number of casual, autumn-winter appropriate outfits for a number of different people and lifestyles.

An ecliptic overview of the Pull & Bear AW13 lookbook leaves us with the word diverse on our lips. In a good way.

www.pullandbear.com

Words by Jordan Bunker

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