With a collection inspired by the inner space of the human psyche, an inner space only reached with the aid of meditation and drugs, it only seems fit to showcase the collection in a fashion film with a trippy and spacey aesthetic.
The video sees a return collaboration between Alex Mattsson and Red Bull Catwalk Studio. In a age where fashion films are becoming a lot edgier and a lot more daring, Mattsson and rapper Zebra Katz are bringing fashion films into a more contemporary and forward thinking area. Showcasing pieces from Mattsson’s AW14 collection, the video truly captures the subconscious feel of the clothes.
A quiet, dreamlike film that features the track LST CTRL which fits well into the subconscious feel of the collection, features cool innovative prints that truly meet the spacey feel. With multicoloured printed shirts, shorts and a huge eyeball embossed on the multicoloured printed tee, this collection is definitely a brave one.
Watch the fashion film here.
Words by Akeil Onwukwe-adamson