The Spring 2014 editorial lookbook for The Hundreds takes inspiration from the 90’s, however looking at aspects not as predictable as people would expect.
The Hundreds look at the American style landscape and have been inspired by Magic Eye posters, scrambled porn channels, and lenticular art to transpire their interpretations of the American suburbia at the turn of the century.
Founder of the brand Bobby Hundreds says that: “The 90’s were such a substantial part of my youth, but in reality my memories of that time period keep fading out. We wanted to come up with this photo idea where the models keep fading out, and then I realized that it probably stems from my obsession with the Back to the Future trilogy.”
The Hundreds Spring 2014 Collection is due to be released in the US on the 30th January and then in UK in early February.
Photographer – Bobby Kim
Stylist – Alexa Demie
Words: Jordan Bunker