Menu

Björn Borg Launches SS15 Collection With An Online Fashion Game Experience

By February 9, 2015Fashion News

Björn Borg launches SS15 collection with revolutionary online fashion game experience.

fpl_ss15_1

Sports fashion brand Björn Borg launches their SS15 Collection via an online game campaign called First Person Lover at www.firstpersonlover.com

fpl_ss15_2 fpl_ss15_3

When Björn Borg launches their spring/summer 2015 collection, the Sports Fashion brand blows a kiss to the gaming world through presenting their collection not through a commercial, fashion ads or a lookbook, but through an online fashion game experience where their clothes gives the player extra love strength. Through the game, a new platform for e-commerce is introduced: in-game shopping with the player equipping their avatar with the new Björn Borg collection to fight the forces of evil with the power of love. Equipped with a love glove, you master your enemies with e.g. a hologram kiss blower, a flower petal thrower or rainbow caster made from pink gold, white leather and acrylic glass for the ultimate style experience.

See more below:

BJORN_BORG_MAN_0137_Grey BJORN_BORG_MAN_1319_Grey BJORN_BORG_MAN_0536_Grey