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LCM: Mr. Hare Spring/Summer 2016 Collection

House of Holland reveals their video campaign for their debut menswear collection which showcased at London Collections: Men. As part of this collection, Henry has partnered with celebrated British photographer Martin Parr on exclusive campaign imagery and short films. The film, which was also created in partnership with Hamish Stephenson, includes a voice over from Henry on the launch and was shot on location in Ramsbottom, Greater Manchester. Watch the video above.


House of Holland reveals their video campaign for their debut menswear collection which showcased at London Collections: Men. As part of this collection, Henry has partnered with celebrated British photographer Martin Parr on exclusive campaign imagery and short films. The film, which was also created in partnership with Hamish Stephenson, includes a voice over from Henry on the launch and was shot on location in Ramsbottom, Greater Manchester. Watch the video above.


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After experiencing illustrious success in creating a conspicuous shoe collection, Mr. Hare is back with its first menswear collection, which establishes a formal look that at the same time breaks away from the confinements of generic Western tailoring. This approach introduces a placid look with a touch of finesse, influenced by the ceremonial dresses of different African tribes.

As seen in the Mr. Hare music video, the models of the Mr. Hare are dressed to suit their own personality, characteristics and energy, echoing the brands ethos from the onset, whilst also exhibiting the malleable nature of its target audience. The shoe specialists divided their footwear collection into six categories, with the trousers being specially curated and tailored to compliment each outfit from the clothing range, offering essential looks for any occasion. Each look is completed with authentic tribal patterns and cuts, demonstrating Mr. Hare’s capability to fuse contemporary fashion with African culture, and making him one to watch in the menswear department.

Mr. Hare additionally formed an esteemed partnership with Cutler and Gross to create the eyewear for this collection. This collaboration derived from a shared passion of quality craftsmanship and meticulous sourced materials.

Check out the collection below and let us know what you think in the comment box.

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