It was time for a change. New York Fashion Week unveiled their new logo and it seems like WME-IMG, the entertainment company in charge of the venues, is looking for a clean and pure shift. Designed by Mother, a creative agency, the logo is all about black and white and essential shape.
Off The Grid, Bally’s latest campaign video, is aptly named. The short movie, featuring J.Cole showcases the fruit of the collaboration between the Swiss shoemaker and the American rapper.
In a series of vertiginous shoots across Jamaica, from downtown Kingston to the Blue Mountains, Maxim Bohichik signs a light but striking campaign. The well-designed shoots captures the American hip hop artist walking around the island and observing the landscapes or playing music. But more than ever, the focus of the campaign underlines the elegancy and the casualness of his Belly hiking camel boots and his backpack – which carries the essential items to master the art of travelling.
Check the photos below: